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Why are reviews important for my company?

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By: Gabriela Jaimes Galindo

Today, we are going to reveal an obvious truth, often overlooked: customer opinions matter more than ever.

Why? It’s simple – consumers trust the recommendations of other users when making purchasing decisions.

These opinions can be displayed in various ways, but in the digital world, reviews are particularly crucial. People are constantly searching for information on product or service quality, ease of use, and even customer service. This is why having reviews helps make informed and confident decisions.

How else do reviews benefit you?

  • Improve your company’s reputation: Positive comments create a favorable image, attracting new customers. Conversely, negative comments can deter potential clients, so strive to avoid them.
  • Increase your sales: Positive reviews boost conversion rates, meaning more customers will purchase your product.
  • Enhance customer service: As mentioned, a negative review can be detrimental, emphasizing the need for highly empathetic customer service.
  • Aid in improvement: Reviews offer valuable insights into what customers think of your product, helping you make necessary improvements.
The Importance of Reviews for Your Company - Keybe KB:

How to get good reviews?

To obtain positive reviews, focus on providing a high-quality product or service, excellent customer service, and an overall pleasant experience. After ensuring this, encourage customers to leave reviews by offering a straightforward and attractive process.

Where can you get these reviews? If your company is an app, use virtual stores like the App Store or Play Store. Create a profile on Google, where customers can share their opinions and ratings. Additionally, there are specialized platforms people often consult to find the best options, especially in North America, such as Compare Software or G2.

Now that you know obtaining these ratings is also a sales tool,

By the way, if you use Keybe, now that you understand how crucial reviews are for a company, help us by leaving yours on these platforms:

Thank you!

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