Consumers are increasingly accustomed to purchasing products online, and automotive companies must adapt to this trend if they want to remain competitive. That’s why we’re going to answer a big question for you…
How do I currently sell cars?
There are several strategies that automotive companies can employ to sell new cars in the digital world. These include:
- Create an appealing and functional sales website: This will be your digital showcase, so it’s important that it’s attractive and functional. The website should include detailed information about the cars the company sells, as well as tools that make it easy for customers to purchase a car.
- Conduct digital marketing: To build brand awareness, generate leads, and increase sales.
- Provide an omnichannel buying experience: It should be smooth and straightforward. Customers should be able to easily find the information they need and make a purchase without any issues.
- Utilize generative artificial intelligence: This AI can be used to create personalized marketing content, generate potential leads, and provide more efficient customer service. For example, imagine a Biky Montes autonomously scheduling your sales or repair service appointments.
A Gartner study predicts that 80% of customer service interactions will occur through digital channels by 2025. This means that automotive companies will have to find new ways to provide efficient and personalized customer service, and we want to emphasize how generative AI can help companies meet this demand.
Selling cars in a digital world is undoubtedly more complex than what we’ve explained, but it’s a starting point with the basic elements necessary to begin implementation. We encourage you to review which points you have, which you don’t, what you can improve, and which ones you’re undoubtedly going to prioritize.
2023 was a challenging year for the automotive industry, but with innovation and contributing to digital transformation with AI at the core of processes, you reinvent yourself and do things better and more intelligently.
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