Tomorrow marks the beginning of the year’s busiest shopping days, during which many companies participate by offering attractive discounts, and many individuals save up to obtain products and services at a better price.
Black Friday is celebrated on the fourth Friday of November, followed by Cyber Monday, comprising a weekend filled with sales.
The origin of Black Friday dates back to the 1960s in Philadelphia when merchants offered special discounts to attract shoppers to stores after Thanksgiving Day.
The term “Black Friday” was first coined in 1975 by city police officers, referring to the chaos in the streets due to the large crowds flocking to the stores.
It has become a global phenomenon, celebrated in countries around the world.
On the other hand, Cyber Monday was created as a counterbalance to Black Friday, initially held only in physical retail locations. Today, in our digitized world, both events complement each other seamlessly.
The growth of e-commerce has driven the surge of Cyber Monday. In 2022, it generated sales of $10 billion in the United States, representing a 15% increase from the previous year.
Electronics are the best-selling items on Black Friday and Cyber Monday. In 2022, televisions, laptops, and smartphones were the most popular products.
Consumers are increasingly informed about offers and discounts. Before making a purchase, they often compare prices and read product reviews.
For those who didn’t participate this year, here are some tips to make the most of Black Friday and Cyber Monday next year:
- Plan purchases in advance. Allow users to create wish lists on your websites, or identify your best-selling products/services and base your campaign around them.
- Be flexible with dates. Black Friday and Cyber Monday are not the only times to find deals. Many stores offer discounts throughout November or the entire week of these events.
- Use coupons and discount codes. Customers perceive this as an extra gift rather than just a simple discount.
- Ensure everything is in order: your sales team, logistics, sales channels, technological tools, etc. Avoid turning a day of great opportunities into a headache.
Finish your preparations for the big day, and may you make a ton of sales!
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