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What awaits e-commerce in 2024?

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By: Gabriela Jaimes Galindo

It’s no secret that e-commerce has experienced exponential growth, and it’s also no secret that this trend will continue in 2024.

According to a Statista study, the value of global e-commerce will reach $6.38 trillion in 2024, representing a 15.9% growth compared to 2023.

What factors will drive this growth?

Firstly, internet access continues to rise. In 2024, it is estimated that 59% of the world’s population will have access, a 4% increase from 2023.

Secondly, the increasing adoption of mobile devices. It is expected that 73% of online purchases will be made through mobile devices this year, a 6% increase from 2023.

Thirdly, the growing demand for convenience and flexibility. Consumers increasingly want more options and the ability to buy anytime, anywhere.

E-commerce Trends for 2024 | Keybe

B2B e-commerce growth: The sale of products and services to businesses is rapidly growing, with a projected growth of 17.2% compared to 2023.

Omnichannel popularity: Consumers want a consistent shopping experience, whether online or in a physical store. Companies are embracing omnichannel, integrating all sales channels.

Remember that at Keybe, you not only get omnichannel with your sales channels, but you also have a Smart Chat that integrates with your entire digital ecosystem.

Development of artificial intelligence (AI): AI is not only used to improve the shopping experience, optimize logistics, and personalize marketing but also with the emergence of generative AI, it analyzes, understands, and creates based on the data you provide.

E-commerce social growth: Social media is becoming a significant sales channel for companies. In 2024, the value of social e-commerce is estimated to reach $700 billion.

Increase in sustainability: Consumers are increasingly environmentally conscious. Therefore, companies are investing in sustainable solutions for e-commerce.

E-commerce Trends for 2024 | Keybe

How can companies prepare for the future of e-commerce?

In addition to incorporating the mentioned strategies into their digital sales strategies, companies should focus on offering a differential and user-friendly shopping experience, implementing innovative technologies, and, of course, studying and adapting to rapidly emerging new trends.

Get ready and make this new year the technological leap that all companies currently need to stand out in the market.

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