It’s no secret that artificial intelligence has transformed many industries, and the automotive sector is no exception. However, there are companies missing out on this technology and what comes with it.
That’s why we want to showcase successful examples from 2023 and what could happen in 2024.
How can AI help sell cars?
- Lead Generation: Identify and qualify potential leads, even from social media ads or other platforms like Google. This is very useful because people reaching the sales teams are already well-qualified, increasing the likelihood of closing.
- Personalized Marketing: AI tailors marketing efforts to each customer, focusing on individual interests and offering what they need at the right time.
- Content Generation: AI can create fully personalized images, videos, emails, and ads.
- Virtual Experiences: For example, it is used to enable virtual test drives or tours of dealerships. This can help build trust with customers who cannot be in a physical space.
The following points are what you can’t afford to miss in 2024:
- Sales Assistant: With the development of Deep Learning, there are generative AIs that can assist your customers, schedule appointments, connect them with advisors, and answer their questions, just like another member of your team. If you don’t believe us, meet Biky Montes.
- Negotiation: The same AI mentioned earlier will have the ability to negotiate and reach customers in advanced stages of your sales funnel.
This article is the sign you needed to leverage emerging technologies and transform your business processes.