First, weโre not going to take โreviving the deadโ too literally ๐, so if your business is a funeral home or a wake service, donโt worry; you can keep reading ๐ฌ.
Second, itโs essential to remember the importance of keeping your database up-to-date and treating it well. You canโt imagine how painful and sad it can be when a brand sends you messages celebrating a birthday, a special date, or a clinical reminder for someone whoโs no longer with us. Yes, it happens more often than you think, and although itโs not the brandโs fault, it can create bad experiences that drive customers away. Brands related to pets and insurance, in particular, are sensitive to this issue. But how to address this will be discussed in a future article.
Which brings us to the headline โHOW TO REVIVE A DEAD CUSTOMER ๐งโโ๏ธ.โ Itโs all about the upcoming season in October, where many countries in our region celebrate Halloween, and in Mexico, we have the Day of the Dead, a special date to honor the memory of those who were part of our lives.
In this context, weโve been thinking that Halloween, beyond being a commercial date where brands dress up thematically for a month or a couple of weeks, and where the events, candy, and costume industries may profit the most, should also be a time to honor those customers who were, at some point during the year or in the history of our brands, our customers. After all, we were part of their lives for one or more moments, so itโs not a bad idea to thank them for giving us the chance to know them and, why not, invite them to return.
Thatโs why weโll refer to a โDead Customerโ as any customer who stopped interacting with our brand since the middle of the year or who is not a frequent customer according to the nature of each business. And weโll call โReviveโ the actions we implement as brands to make customers who are no longer showing signs of commercial vitality reconnect and become part of the lifeblood of our businesses. In other words, resurrecting them as buyers.
At this point, itโs crucial to have all our customers well-segmented, enabling us to search for the current status of each one and identify our โzombies.โ
Once we have the moratorium list defined, weโll proceed to create a campaign with a massive, personalized message thatโs so powerful and full of life that it leaves no option for the recipients but to return from the cold past to the warm present of your brand.
Try a โZOMBIE REVIVAL PROMO.โ Remember that the season is on your side, and a good discount or a bonus with your products will likely reconnect people.
Also, remember that a customer you revive during this season is a potential customer for the year-end promotions, such as Black Friday and Christmas bonuses.
So, think and repeat: the โdead customersโ you have in your CDP or CRM today are the same customers who can bring your brand to life by the end of the year.
Put these tips into practice and bring the dead back to life!
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