How do I improve my website’s SEO so that more people see it?

By: Gabriela Jaimes Galindo

If you work in sales or marketing and want your website to rank on search engines, allowing more people to discover your product or service, you’ve come to the right article.

First, let’s talk about the terminology. What is SEO? In English, it’s Search Engine Optimization, and in Spanish, it’s the process of optimizing a website to appear in the top search results, which is essential for driving traffic to your page.

And as you’re here to learn how to achieve it, here are some essential things you should do:

  1. Create Quality and Valuable Content

Content is the king of SEO. If you want your website to be well-ranked, you need to create relevant information for your target audience. And before you think it’s as easy as using Chat GPT, note that browsers can identify AI-generated content and might penalize your page because they expect effort from your brand.

Whether it’s in text, video, image, or audio, your content should be useful, informative, well-written, easy to understand, concise, and should answer the questions your audience might have.

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  1. Use Relevant Keywords

Better known as keywords, these are the words or phrases users use to search for information on search engines, just like you do on Google or even TikTok now.

When creating content, it’s essential to use relevant words for your business and target audience. You can use keyword research tools to help identify them, such as Answer The Public.

  1. Optimize Your Title and Meta Description

These are the elements that appear in search results. It’s essential that they are optimized for the keywords you want to rank for.

Your title should be clear, concise, and enticing, and the meta description should be informative and brief while highlighting the benefits of viewing your content or website.

  1. Create Internal Links

These are links that direct to other pages on your website, helping search engines understand your page’s structure and determine the importance of each section.

To create internal links, you can use relevant keywords in the anchor text of the links.

  1. Get External Links

These are links directing to your website from other websites. You can obtain external links naturally by creating quality content shared on other websites.

You can also strategically create external links by reaching out to other relevant websites in your industry.

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  1. Ensure Your Website Is Mobile-Friendly

It’s important that your website is responsive to mobile devices since many people seek information from them. If your site doesn’t meet this requirement, people will quickly leave, negatively affecting your SEO.

  1. Monitor Your SEO

You can use web analytics tools to help track your website’s traffic, the keywords ranking for you, and other SEO factors. This will allow you to identify areas for improvement and take steps to enhance your ranking.

The world changes rapidly, so we recommend continuously educating yourself in this aspect. For now, we hope these 7 tips are useful and fruitful for you.

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