Keys to prevent burnout in your sales team

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By: Gabriela Jaimes Galindo

Burnout is a condition of extreme stress that affects the physical and mental health of individuals in the workplace. Although it has always existed, it gained popularity in recent years and can be described as a cocktail of situations that can extinguish the flame of even the most passionate about their work.

60% of sales representatives report high levels of stress, mostly due to pressure to meet goals, lack of control over their results, and long working hours.

As companies and leaders, it is our duty to shield teams from this problem, not only to care for their well-being but also because burnout costs companies around USD $300 billion annually in lost productivity and employee turnover.

Are you a leader, director, or manager? Then you have the power to become part of the solution to this problem starting with these tips:

Prevent Burnout in Your Sales Team | Keybe

1. Cultivate Trust in Your Teams and Each of Their Members

The first thing you need to do is trust in the talent and ability of your team. If they were selected from several candidates to be in their position, it’s not by chance, it’s because they were the most suitable person for the job.

Delegate responsibilities, listen to their ideas, and give them space to make decisions. A team that feels valued is a team that motivates itself and therefore self-manages better.

2. Recognize Effort: the Fuel that Drives Sales is Motivation

And no, we’re not talking about money or vacation days… although they’re always welcome. A simple “thank you” can make a difference.

Celebrate individual and group achievements, offer positive feedback, and reward effort. A team that feels recognized puts in more effort with enthusiasm.

3. Foster Communication

Create spaces for open and honest communication. Listen to your team’s concerns, offer support, and above all, solutions. A team that feels heard feels like part of a family and understands more clearly the role it must play for things to work.

4. Balance is What Makes Life Worthwhile

Your team has the right to have spaces free from work life to rest and connect with their loved ones. This starts from the leaders; it is your duty to ensure that your team disconnects.

Promote a healthy balance between work and personal life. Be flexible with schedules, encourage your team to take breaks, and remember: work is not the only thing that matters in life. A balanced team is a happier team and therefore a much more productive team.

5. Be the Mirror Your Team Looks Into

Lead by example. Show passion for your work, maintain a positive attitude, and be resilient in the face of challenges.

A leader who inspires is a leader who motivates to follow, and if they see in you a role model who makes it possible, they will be able to cope with stress and fear of failure more easily.

Prevent Burnout in Your Sales Team | Keybe

6. We Recommend Biky for Your Team

She is the assistant that will revolutionize your sales processes and make your team 40% more effective.

If you hire her, your human team will be able to handle well over 120 chats a day and more than 20 chats simultaneously. They will also have an 80% effectiveness in closing conversational sales, and your clients will have 24/7 chat support, preventing chat accumulation and increased stress on your team.

Remember that burnout is a real problem that can have serious consequences. Together with your team, you can achieve success without sacrificing everyone’s well-being.

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