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Why does my company need a public relations plan?

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By: Gabriela Jaimes Galindo

In a digital world where information travels at the speed of light, public relations is more important than ever for shaping the communication strategies and tactics of any company aiming to build a positive reputation, instill trust with its clients, and achieve business objectives.

Corporate Public Relations Plan | Keybe

Why is a public relations plan necessary?

According to a study from Harvard University, companies with a good reputation are 20% more likely to attract new customers and have an 18% higher chance of retaining existing ones. Additionally, this plan helps to:

  • Establish communication goals for a company, such as increasing brand awareness, generating leads, or enhancing reputation.
  • Develop effective strategies, including identifying key audiences, relevant messages, and the most effective communication channels.
  • Measure the impact of communication activities, ensuring that objectives are being met.

H2: Where do I start in building a public relations plan?

To begin creating this plan at its most fundamental levels, you can follow these guidelines:

  • Start by conducting an analysis of the current situation of the company. This includes identifying communication goals, key audiences, relevant messages, and communication channels.
  • Once the above has been done, it’s necessary to define communication goals. We suggest making them clear, specific, measurable, achievable, relevant, and time-bound (SMART).
  • After setting goals, develop strategies to achieve them. Strategies should be coherent, taking into account key audiences, relevant messages, and the most effective communication channels.
  • Once everything is prepared, move on to implementation. This involves developing messages, creating communication materials, establishing partnerships, and executing communication activities.
  • Lastly, but importantly, establish a measurement system to evaluate the impact of activities. This helps ensure the strategy is effective and objectives are being achieved.
Corporate Public Relations Plan | Keybe

What else should you consider?

When your company starts to prioritize this aspect and recognizes its necessity, it means you’re at a point where understanding the importance of this investment. Therefore, make sure to hire a professional or an experienced team to assist you in developing your plan.

In conclusion, we want to emphasize that a public relations plan is an essential tool for any company looking to build a positive reputation. Make sure to be ‘talked about’ by everyone, but in a positive and constructive manner.

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