Social Selling, or social sales, is a sales strategy that leverages the power of social networks to connect with potential customers, build trust, and ultimately close deals.
Unlike older (and also more intrusive) sales strategies such as cold calls or mass emails, Social Selling is based on creating value and engaging in relevant conversations within online communities.
How does Social Selling work?
To make it work, you need to be clear on these fundamental steps:
- Start by identifying your ideal customers and the social networks they frequent, meaning the target audience of this strategy and your product/service.
- Then, create valuable content that is attractive and contributes, such as articles, videos, or infographics, that solve the audience’s problems or meet their needs.
- Interact and engage with users through comments, direct messages, and any other form of connection, giving people the opportunity to feel part of the conversation.
- After the initial steps, start building solid relationships with potential customers, based on trust and mutual respect.
- Once the relationship is established, present the solution naturally and guide the customer towards the purchase, leading to conversion.
Benefits of Social Selling
Why should you include this strategy in your sales actions?
- Greater reach: Social networks allow you to reach a much wider audience than traditional marketing strategies.
- Stronger relationships: It fosters the creation of lasting relationships with customers, based on trust.
- Increased credibility: By sharing valuable content and participating in relevant conversations, your business positions itself as an authority in the sector.
- Better return on investment: This is a cost-effective strategy, as it allows you to generate qualified leads and reduce customer acquisition costs.
Most used social networks for Social Selling
Do all networks serve this purpose? Probably yes. This strategy is very adaptable to the channels we may have; however, we advise you to focus on three:
- LinkedIn: This is the professional social network par excellence for connecting with professionals and companies. So, if your business is B2B or your customers have a more corporate profile, it is the ideal one to start with. It also allows you to share articles, documents, surveys, videos, and other formats.
- Twitter: Ideal for sharing news, participating in conversations, and building a community.
- Instagram: Being the most visual and creative social network, it is perfect for showcasing products or services in an attractive and impactful way.
Tips for implementing Social Selling
- Define your goals: What do you want to achieve with Social Selling? Increase brand recognition, generate leads, or close sales?
- Identify your audience: Who are your ideal customers? What social networks do they use?
- Create an attractive professional profile: Your social media profile should be complete and reflect your experience and knowledge.
- Share valuable content regularly: Publish relevant and high-quality content that adds value to your audience.
- Engage with other users: Participate in conversations, respond to comments, and build relationships.
- Use social media management tools: Facilitate the management of your profiles and track your results.
- Guide people to your conversational sales channels, where you can close deals. For this, we invite you to meet our AI-created sales representatives, who can be the perfect complement to your strategy.
In summary, Social Selling is a powerful strategy for generating leads, building relationships, and closing deals when done strategically, creatively, and consistently. The truth is that with this way of selling “without selling,” you can connect with your audience more authentically and personally, and achieve lasting results with people who truly identify with what you sell and your company.
Are you ready to implement Social Selling in your sales strategy?
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