How is it working today?
Currently, sessions of 24 hours
are charged taking
into account 2 variables:
Who initiated
the chat?
To which
country was
it sent?
Now there will be additional variables:
Business Initiated Conversations
(BIC) are divided into 3 categories
based on the purpose of the
conversation
Situations such as requesting
a specific transaction,
or sending an update to the
customer about an ongoing
transaction, including
post-purchase notifications
and recurring billing status.
For example: Delivery status,
purchase confirmation,
appointment scheduling,
among others.
Allows companies to
authenticate individuals with
unique access codes, probably
at different steps of the login
process.
Example: account verification,
account recovery, or integrity
challenges.
Includes offers or promotions,
informational updates,
or invitations for customers
to respond or take action.
If a conversation doesn't qualify
as utility or authentication,
it's a marketing conversation.
What we currently know as UIC becomes
Service Conversations.
Service Conversations:
All those conversations that help
customers make
purchases or resolve queries.
Important: : If a Service Conversation is initiated from an ad
on Instagram or Facebook, it has a validity of 72 hours.
In addition, the 1,000 monthly included sessions
that Meta
had previously only apply to Service
Conversations from
this change onwards. Not in the
categories that belong to BIC.
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