We are living in times where privacy awareness, well-being, and respect for personal space are relevant to our lives. Prior to 2020, these issues mattered little and even less in a world dominated by invasive advertising everywhere you look; however, today we are living in a post-pandemic world where we definitely want to enjoy a little more of our time.
We live in times where the European Union, following the Cambridge Analytica scandal, promotes data protection laws and agreements (GDPR) and inundates us with difficult-to-navigate websites full of buttons with acceptance agreements, this along with actions of the main search engines brings us a world without Cookies (Cookieless) a world where Google and Meta targeting is increasingly costly and less effective and for the first time these giants of the industry have had a spectacular fall in value.
On the other hand, Apple, the famous company that displaces the real apples from search engines and transformed the world with Mobile First, adopts PRIVACY as its brand banner for its new devices anticipating a little of what is coming.
We live in times where we don’t like receiving calls from unknown numbers and before calling we ask by chat if we can do so. In fact, worldwide, the use of calls falls more than 20% year after year and the growth of chat grows more than 20% month after month.
But what will happen with advertising?
It is difficult to answer, but it is definitely coming to the end of an era that today has more than $600B annual budget and is being displaced by Influencers and Hyper Targeted Communications
Advertising is still an important tool for companies to promote their products and services and to reach new potential customers. However, it is true that the way in which advertising is consumed has changed in recent years due to the growing popularity of online advertising and the proliferation of mobile devices and social media platforms. As a result, some types of traditional advertising, such as newspaper and magazine ads, may be in decline, while online and social media advertising is booming.
It is important to note that advertising is still an important part of the business landscape and can be effective if done ethically and responsibly. Companies must be aware of people’s privacy and how people’s data is used for advertising, and must follow applicable laws and regulations on advertising and data protection.
What do we do then?
The most important thing is to have your customer data organized, platforms like Keybe have a built-in Customer Data Platform (CDP) where you can organize all sources of information and use hyper-segmentation strategies to have more targeted communications. With the data of the people who interact with your business consolidated, an Omnichannel strategy is vital since people can interact at different points of contact of your business (Store, ecommerce, social networks, chats, etc.) and we all like to be greeted by name and if we know their preferences, we will be more successful when selling and this generates growth in your profits.
On the other hand, the sales force suffers from Burnout as they spend more than 40% of their time diligently working with structured data systems to meet the demands of their commercial bosses, this makes them order takers, very distant from the proactive and ambitious sellers that every business needs; “Commercial bosses love CRM and hate WhatsApp, sellers hate CRM and love WhatsApp, Keybe is in the middle of these two tools allowing bosses to have all structured and unstructured information and sellers to continue using a SmartChat to help them sell better without failing to report their activities”
At Keybe we are in love with this problem and in a single platform with Artificial Intelligence at the core we manage to reduce more than 40% of the operational time of sellers helping them to release their natural talent and therefore driving the prosperity of businesses.
If you put the perfect blend of Privacy and Empathy at the core of your commercial operation, you have guaranteed prosperity.”
At Keybe we are in love with this problem and in a single platform with Artificial Intelligence at the core we manage to reduce more than 40% of the operational time of sellers helping them to release their natural talent and therefore driving the prosperity of businesses.
If you put the perfect blend of Privacy and Empathy at the core of your commercial operation, you have guaranteed prosperity. Start now.
