Did you know that 95% of text messages are opened within the first 3 minutes?
Because of this, and considering the current information-saturated world, capturing your audience’s attention is becoming increasingly challenging. This is where conversational marketing comes into play as a powerful tool to connect with your potential customers and generate sales.
But to start mastering the world of mass messaging, let’s begin by understanding it.
What are mass messages and why should you use them?
They are a digital marketing strategy that involves sending personalized messages to your contact database. These messages can be emails, SMS, or WhatsApp messages, and are used to promote products or services, inform about special offers, share valuable content, and engage with the audience.
Why should you use them?
1. High ROI: Mass messaging is one of the marketing strategies with the highest return on investment (ROI) due to the opportunity it represents to generate conversations and communicate easily.
2. Reach: They allow you to reach a large number of people quickly and efficiently.
3. Personalization: You can segment your database and send personalized messages to each contact group, even depending on the stage of the funnel they are in, which increases the relevance and effectiveness of your campaigns.
4. Measurement and Analysis: You can measure the results of your campaigns and optimize them for better results.
How can you make the most of this strategy?
As a first step, and almost the most important to get the most out of your campaigns, is knowing the characteristics of each channel to choose the one that best suits your goals. These are the most used:
Emails: Ideal for extensive content and detailed offers. They allow you to segment your audience more precisely and enable campaign automation.
SMS: They have a very high open and response rate. Ideal for urgent messages and flash promotions. They create a sense of immediacy and exclusivity.
WhatsApp Bulk Messages: Allow more personal and direct communication with your customers. Ideal for offering customer support and answering questions, they also enable the creation of exclusive groups for VIP customers.
As a second step, you should identify special moments or dates to maximize the impact of your campaigns:
Some key dates to consider are:
- Holidays: Christmas, Mother’s Day, Black Friday, etc.
- Product Launches: New products or services that generate interest in your audience.
- Special Events: Fairs, conferences, or webinars related to your sector.
Lastly, but also very important, is that you must avoid SPAM at all costs. To do this, keep your messages legal and ethical. It is essential to comply with the current laws and regulations of the countries where you have customers to avoid your messages being considered SPAM. Some important recommendations are:
- Obtain explicit consent from your contacts to receive your messages.
- Offer a clear and simple way to unsubscribe from your lists.
- Avoid sending misleading or spammy messages.
- Respect the privacy of your contacts.
The power of this strategy does not reside solely in its mass reach
The obvious thing to think about is its power to reach many people, and of course, it does, but it’s true power lies in its ability to generate conversations, which can later turn into sales.
Mass messaging is not just about sending messages, but about starting conversations with your potential customers. For this, it is important to:
- Segment your audience and send personalized messages.
- Use a friendly and approachable language.
- Ask questions that invite interaction.
- Offer value to your contacts.
- Respond effectively to their queries.
In conclusion, mass messaging, when used strategically and ethically, is a powerful tool to boost your business, generate meaningful conversations, and close sales. Are you ready to take your conversational marketing to the next level?
Would you like to know about a tool where you can intuitively send mass messages, powered by AI? Contact us and our team will help you discover the power of Keybe for your sales.
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